TARGAN is seeking a Vice President of Global Marketing & Product Management to lead the company’s worldwide brand, product strategy, and market positioning across the poultry and broader animal protein industries.
Requirements
- Demonstrated success launching and managing CAPEX and/or equipment-as-a-service product models
- Proven success in global product launches and regional adaptation across LATAM, APAC, and Europe
- Deep understanding of long-cycle B2B decisions, automation technologies, and value-based product positioning
- Strong technical literacy and experience collaborating with engineers, veterinarians, scientists, and field service organizations
- Exceptional written and verbal communication skills with the ability to craft compelling technical and executive messaging
- Fluency in English required; Spanish or Portuguese strongly preferred
- Strong, hands-on experience in poultry production, hatcheries, vaccination systems, and biologics workflows is required
Responsibilities
- Develop and execute a global marketing strategy that elevates TARGAN’s position as the leader in automation technology for poultry production, hatcheries, and vaccination-as-a-service systems.
- Lead the end-to-end product lifecycle for capital equipment systems, ensuring alignment with customer needs, engineering feasibility, and long-term corporate strategy.
- Define and manage the product roadmap, including feature sets that support recurring-revenue models, automated vaccination workflows, hatchery integration, and data-driven system performance.
- Oversee creation of technical product requirements, user experience targets, and design specifications for TARGAN systems.
- Ensure product strategies accurately reflect deep understanding of poultry production, hatchery operations, and vaccination processes.
- Serve as executive leader for global product launches, including new automation platforms and vaccination equipment delivered under EaaS contracts.
- Develop marketing narratives that clearly communicate the value of TARGAN’s service-integrated equipment models—predictable costs, uptime assurance, field service integration, and improved biological performance.
Other
- Ability to travel internationally (30%)
- Bachelor’s degree in marketing, Engineering, Animal Science, Poultry Science, or related field required
- MBA or advanced degree preferred
- 15+ years of senior leadership experience in marketing or product management of capital equipment in poultry, animal protein, or AgTech industries
- Work takes place in office, laboratory, machine shop, and manufacturing environments.
