Crescendo is looking for a Vice President of Product Marketing to own, elevate, and evangelize our market story, defining a category, sharpening our competitive edge, and arming a world-class GTM engine that fuels rapid growth. The role aims to turn AI hype into differentiated proof, de-position weaker alternatives, and position Crescendo as the undisputed performance brand in CX + AI.
Requirements
- 10+ years in B2B SaaS product marketing or GTM leadership (VP-level experience strongly preferred).
- Proven expertise in CX, contact center, or customer service technology.
- A category creator with the storytelling chops to command exec, analyst, and customer audiences.
- Track record of competitive wins, sales enablement excellence, and market-shaping launches.
- Strategic, analytical, and collaborative leader who thrives in high-growth environments.
- Comfortable alternating between the war room and the main stage — setting the vision while rolling up sleeves to execute.
Responsibilities
- Craft the category narrative that cements Crescendo as the AI-native contact center.
- Boldly de-position bolt-on AI tools, AI-only SaaS vendors, and traditional BPOs with clarity and conviction.
- Partner with execs, product, and sales to create narratives that cut through noise and win markets.
- Drive storytelling for keynotes, analyst briefings, board decks, and customer evangelism.
- Build the arsenal: battlecards, ROI models, competitive plays, proof points that win deals.
- Equip the field with messaging that accelerates pipeline and closes revenue.
- Own market and competitive intelligence, turning insights into offensive and defensive plays.
Other
- This is a remote-role with preference to someone based in San Francisco.
- Reporting to the SVP of Marketing, you’ll be the architect of how Crescendo is understood in the market — by customers, analysts, investors, and the press.
- This is a high-impact role for a strategic storyteller who can think like a CMO, act like a CRO, and inspire like a founder.
- Start as a player-coach, then scale a high-performing product marketing function.
- Instill operating rigor, crisp priorities, and alignment to Crescendo’s aggressive growth trajectory.
