NBCUniversal is looking to develop and communicate the value proposition of its data, technology & measurement solutions to clients and internally, and needs to drive demand for these solutions through effective go-to-market (GTM) and commercialization strategies.
Requirements
- Strong interest and expertise in data-driven advertising technology and related concepts
- Demonstrated experience working and collaborating with business owners, product owners, and other subject matter experts at all levels within an organization, from support to senior management
- PowerPoint and executive presentation skills
- Good working knowledge of media, media technology, and “traditional” vs. “advanced” advertising
- Experience working with data scientists, data analysts, and data engineers
- 10+ years of full-time product marketing experience, preferably for a B2B advertising or media technology provider
- Experience marketing both managed service and self-service B2B products
Responsibilities
- Lead GTM and commercialization of NBCU’s suite of advertising technology & data solutions and contribute to overall advertising GTM strategy
- Act as key subject matter expert and product evangelist with deep knowledge of NBCU’s advertising technology & data solutions
- Act as key subject matter expert and product evangelist with deep knowledge of Related marketing, sales, and research systems
- Act as key subject matter expert and product evangelist with deep knowledge of Advertising client buying processes
- Act as key subject matter expert and product evangelist with deep knowledge of The competitive landscape across both traditional media companies and media disruptors
- Act as the liaison between Product, Strategy, and Sales Enablement in order to communicate the value proposition of NBCU’s product solutions-from beta to full commercialization
- Develop product collateral—pitch decks, executive presentations, one-sheets, FAQs, case studies, website copy, and more
Other
- Must have strong leadership experience, including internal exposure to senior executives, as well as hiring, managing, and developing high-performing talent
- Excellent written and verbal communication skills
- Strong attention to detail and love of problem-solving
- Be comfortable with ambiguity, navigating uncertainty with flexibility, creativity, and a proactive problem-solving mindset
- Exhibit eagerness to learn new technologies and products and stay updated on industry trends
