Constant Contact is looking to empower business owners, entrepreneurs, non-profits, and individuals to succeed by giving them the help and tools they need to grow online, and the Vice President of Product Marketing will play a key role in driving growth and adoption of Constant Contact's products and markets.
Requirements
- 15+ years of experience in SaaS product marketing in consumer or SMB tech, with at least 5+ years in an executive leadership role.
- Proven track record leading product marketing in high-growth, customer-centric organizations.
- Exceptional storytelling and strategic thinking skills with a keen understanding of customer psychology.
- Strong analytical capabilities to interpret data and translate into actionable insights.
- Expertise in competitive analysis, pricing, packaging, and go-to-market execution.
- Demonstrated ability to influence cross-functional stakeholders and drive alignment.
- Inspirational leader with a builder player coach mindset.
Responsibilities
- Define and drive the overarching product marketing strategy aligned with company objectives and customer needs in partnership with corporate strategy and product teams.
- Lead cross-functional go-to-market efforts for new product launches, new global markets, major updates, and feature enhancements.
- Partner closely with Product, Growth, and sales teams to drive user acquisition, engagement, and retention.
- Own pricing and packaging strategy in collaboration with Product and Finance teams.
- Craft and continually refine compelling product positioning and messaging that differentiates Constant Contact in a competitive market and increases market share.
- Develop clear, consistent narratives across all touchpoints—from web to sales to customer onboarding.
- Build a customer-centric marketing engine rooted in data, persona development, segmentation, and usage patterns.
Other
- MBA preferred.
- Committed to hiring, developing, and retaining top talent.
- Comfortable in fast-paced environments and shifting priorities.
- Track record of expanding market share in the US and growing and launching internationally.
- Able to work through multiple time zones.
