The VP Analytics, Health role at Merkle is looking to solve the business problem of setting the vision and strategy for analytics offerings to address client business challenges in the health industry, leveraging emerging technology trends and partnership opportunities.
Requirements
- Familiarity with statistical concepts, machine learning and AI / Gen AI, with hands-on expertise in two or more of the following areas: Customer Analytics, Advanced Measurement and Attribution, ML Driven Personalization, Market Research, Media Analytics, Reporting & BI
- Working knowledge of relational databases, machine learning/AI techniques and programming languages (e.g., SQL, R, and Python) and clean room solutions and technologies
- Experience with data sourcing, evaluation, onboarding and integration
- Awareness of privacy and security considerations, specifically HIPPA compliance requirements - ensuring that data handling meets legal and ethical standards to protect the agency and customers and their data
- Understanding of Ad/MarTech landscape across all digital and non-digital channels and their advantages/limitations
- Experience mentoring a staff from entry-level to senior roles
- Experience delivering clear, strategic presentations to C-level clients and agency executives
Responsibilities
- Set vision for Health Analytics team, ensure offerings are innovative and address challenges impacting Health industry and exploit emerging technology trends and partnership opportunities.
- Lead teams in defining and delivering measurement roadmaps, data visualizations media mix optimization, multi-touch attribution, digital/TV attribution, customer segmentation/modeling and AI/genAI applications.
- Partner with Client Success, Growth teams and Capability Leaders to craft integrated solutions in support of client's business objectives.
- Ensure delivery excellence for Health client portfolio.
- Lead recruiting, staffing, training and career development planning.
- Cultivate learning mindset to ensure team stay up to date with industry trends and future-proof.
- Guide strategic thinking and leadership for data analytics, insights and innovation and evolving clients' measurement capabilities across various stages of data and business maturity.
Other
- 12+ years of relevant Analytics experience
- 5+ years in the Health space (Pharma, HCP, Patient, Payor, Provider, Life Sciences, Retail Health, Medical Device)
- Bachelor's degree in data analytics, data science, statistics or other quantitative disciplines
- Master's degree in data analytics, data science, statistics or other quantitative disciplines (preferred)
- Senior-most contact for analytics at client-side or marketing/advertising agencies; experience managing analytics teams and delivering for a portfolio of clients
