Workato needs to create and champion a developer offering that meets builders where they are, leveraging the full power of the Workato low-code platform to empower developers to deliver impactful agentic projects and deploy autonomous systems at enterprise scale.
Requirements
- 10 + years in developer or product‑led B2B SaaS marketing; 5 + years leading integrated teams.
- Proven record launching net‑new developer brands or products and driving measurable funnel growth.
- Deep understanding of developer tooling ecosystems, open‑source engagement, and community‑driven GTM models.
- Experience owning developer advocacy, video strategy, and multimedia content production.
- Proficiency with modern martech stacks, analytics platforms, and data‑driven experimentation.
Responsibilities
- Define and execute the global developer‑marketing strategy that drives awareness, acquisition, engagement, and retention for the developer platform.
- Own developer technical advocacy & relations: collaborate with DevRel to align content, events, and feedback loops; steward the MVP / Champions program and student outreach.
- Establish and run Workato’s developer video strategy—from YouTube tutorials to livestream series—and manage the in‑house video production studio.
- Build and launch a distinct developer brand that resonates with technical audiences; oversee brand guidelines across all channels.
- Lead integrated campaigns (web, social, content, community, events) tied to product roadmaps and PLG targets.
- Measure and report on KPIs—sign‑ups, active builders, content performance, NPS—and iterate based on insights.
- Partner closely with Product, Engineering, Community, and Sales to align messaging, launches, and feedback loops.
Other
- Create and champion a developer offering that meets builders where they are, leveraging the full power of the Workato low‑code platform.
- Empower developers to deliver impactful agentic projects and deploy autonomous systems at enterprise scale.
- Grow and celebrate the global Workato developer community — providing training, resources, and recognition to advance their skills and careers.
- Hire, mentor, and scale a multidisciplinary marketing team (brand, content, campaigns, ops); manage agencies and budget.
- Visionary storyteller who translates platform capabilities into compelling narratives.
