Workato transforms technology complexity into business opportunity by enabling businesses to streamline operations by connecting data, processes, applications, and experiences. Its AI-powered platform enables teams to navigate complex workflows in real-time, driving efficiency and agility.
Requirements
- Deep understanding of developer tooling ecosystems, open‑source engagement, and community‑driven GTM models.
- Experience owning developer advocacy, video strategy, and multimedia content production.
- Proficiency with modern martech stacks, analytics platforms, and data‑driven experimentation.
Responsibilities
- Create and champion a developer offering that meets builders where they are, leveraging the full power of the Workato low‑code platform.
- Empower developers to deliver impactful agentic projects and deploy autonomous systems at enterprise scale.
- Grow and celebrate the global Workato developer community — providing training, resources, and recognition to advance their skills and careers.
- Define and execute the global developer‑marketing strategy that drives awareness, acquisition, engagement, and retention for the developer platform.
- Own developer technical advocacy & relations: collaborate with DevRel to align content, events, and feedback loops; steward the MVP / Champions program and student outreach.
- Establish and run Workato's developer video strategy—from YouTube tutorials to livestream series—and manage the in‑house video production studio.
- Build and launch a distinct developer brand that resonates with technical audiences; oversee brand guidelines across all channels.
Other
- 10 + years in developer or product‑led B2B SaaS marketing; 5 + years leading integrated teams.
- Proven record launching net‑new developer brands or products and driving measurable funnel growth.
- Visionary storyteller who translates platform capabilities into compelling narratives.
- Inclusive leader who attracts, inspires, and develops top talent.
- Strong collaborator comfortable engaging executives, engineers, and community leaders.
- Analytical mindset with operational discipline—sets clear goals and executes.
- High bias for action, creativity, and continuous learning in a fast‑moving on‑site environment.
