SAP is looking to grow its presence and influence in the ISV ecosystem and accelerate mutual growth by developing and executing a comprehensive partner marketing strategy with Independent Software Vendors (ISVs).
Requirements
- 5+ years’ experience on driving successful Marketplace strategies, scale demand gen via commercial transactions using advancing business models such as cloud revenue commits and discount programs
- Proven track record of leading successful global marketing programs in collaboration with strategic partners (preferably ISVs) at the executive level.
- Strong understanding of SAP’s products, cloud offerings, and digital transformation initiatives, or a willingness to learn
- Strong analytical skills with the ability to use data and insights to drive decisions.
- Experience with digital marketing, content marketing, demand generation, and account-based marketing.
Responsibilities
- Lead the development and execution of the global ISV partner marketing strategy to grow SAP’s presence and influence in the ISV ecosystem.
- Identify new market opportunities and define innovative marketing strategies to enhance SAP’s value proposition to ISVs and accelerate mutual growth.
- Design and implement marketing strategies and campaigns to drive demand of partner applications via the SAP marketplace.
- Work directly with ISV partners to co-create marketing programs and campaigns that maximize their success with SAP solutions.
- Develop and oversee the execution of comprehensive go-to-market campaigns targeting ISVs to increase adoption of SAP solutions, drive joint product offerings, and expand the reach of SAP's partner ecosystem.
- Leverage data and market insights to continuously refine and optimize marketing programs
- Establish clear KPIs and metrics to measure the effectiveness of partner marketing initiatives.
Other
- Ability to lead and inspire a global, cross-functional team and drive results in a matrixed environment.
- Exceptional communication, negotiation, and presentation skills
- 15+ years of marketing and leadership experience, with a focus on partner marketing, channel marketing, or ecosystem development.
- Leadership and Management Skills:
- Expected Travel: 0 - 10%
