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VP, Market Research Sr Manager - C13

Citi

$114,720 - $172,080
Dec 1, 2025
Schaumburg, IL, US
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Citi is looking to solve the problem of designing and leading critical research initiatives to support growth and ability to best serve customers in North America, specifically focusing on driving insights from primary research to support the Citi Retail Services business.

Requirements

  • 6-10 years of overall work experience
  • Preferred 5-7 years customer insights and research background with either a research supplier or in house at corporation.
  • Must be a passionate advocate for the customer and a champion for change, willing to speak up and challenge the status quo in order to build a truly customer-centric organization and culture.
  • Strong project management experience.
  • Proven ability to drive results while managing multiple projects and business partners (internal and external).
  • Ability to work enthusiastically with people outside of their immediate team to drive consensus and results.
  • Ability to work in a fast-paced environment and able to juggle several projects at a time.

Responsibilities

  • Conceptualize, lead and manage key consumer insights projects across multiple lines of business including work to support new product development, marketing communications, and omni channel customer experience.
  • Act as the research and insights subject matter expert - articulate a deep understanding and knowledge of various research methodologies to partners, including qualitative, quantitative and mixed method approaches.
  • Fluently speak to how research and customer insights impacts business decisions, and translate insights into clear, actionable recommendations.
  • Own and manage the research process from end to end (e.g. objectives, survey/guide development, analysis plan, reporting, etc.). Ensure the quality of research is best in class and employs the most rigorous and up to date methods.
  • Communicate and present findings in written and oral form to partners, including peers and senior leaders.
  • Work closely with vendors, internal partners, and agencies to ensure research is executed on schedule and within budget.
  • Ensure Citibank principles, policies and standards are met for all project engagements.

Other

  • Must be a passionate advocate for the customer and a champion for change, willing to speak up and challenge the status quo in order to build a truly customer-centric organization and culture.
  • Excellent relationship management skills and the ability to work effectively across teams and business partners.
  • Strong communication and influencing skills; able to work effectively at all levels in an organization and establish and maintain strong relationships.
  • Strong written and verbal communication skills with the ability to influence effectively.
  • Bachelor's degree required, Master's degree preferred