Our amazing client is hiring a Vice President, Marketing Data Science to provide leadership through strong knowledge of digital marketing, data science, AI, and measurement, and to create solutions, internally and with clients.
Requirements
- The ability to provide actionable business insights through analyzation of complex, high dimensionality data, awareness of best practices, and passion for understanding and implementing evolving industry trends.
- Experience with database marketing, economic modeling, data mining and predictive modeling.
- Experience with digital marketing analytics software (Adobe Analytics, GTM, Omniture, Google Analytics, ViQ, etc.)
- Deep understanding of media landscape, site analytics, attribution, and CRM systems for holistic advising (ex. Adobe Omniture, Google 360, Bizible, VisualIQ, Salesforce, Eloqua)
- Working knowledge of one or more analytical software platforms (e.g., SAS, SPSS, R, Alteryx, or open-source data mining tools such as Python).
- Working knowledge of database querying, reporting and visualization tools (e.g., Tableau, Alteryx, SQL).
- Working knowledge of Scrum/Agile experience and methodologies
Responsibilities
- Partner with internal stakeholders and clients to design, implement, and execute measurement solutions that improve media program, website, and marketing program performance.
- Lead statistical/database marketing efforts as financial analysis and statement efforts.
- Lead executive-level conversations to recommend and advise the best approach and evaluate results.
- Provide actionable business insights through analyzation of complex, high dimensionality data.
- Develop a vision to grow the analytics capability for existing and new clients.
- Manage, support, and mentor a team of analysts with expertise in marketing performance analysis, dashboarding, website analytics, customer segmentation, financial analysis, ROI modeling, lifetime value analysis, cross channel analysis, and media mix analysis.
- Recommend KPIs and establish measurement processes for media plans, personalization strategies, loyalty programs, and other marketing efforts.
Other
- This role will provide leadership through strong knowledge of digital marketing, data science, AI, and measurement.
- The ideal candidate will have the ability to create solutions, internally and with clients.
- Extra points for a wealth of curiosity, passion, and motivation.
- This role can be performed remotely, with the expectation of a couple days a month onsite in their Minnesota office location.
- 10+ years’ experience leading people and teams
