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VP, Marketing Insights & Analytics

Risepoint

Salary not specified
Dec 24, 2025
Remote, US
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Risepoint is seeking a VP of Business Insights & Analytics to build and lead a unified insights capability that transforms data into strategic, actionable intelligence across Marketing & Operations to increase access to affordable education and improve student careers.

Requirements

  • Demonstrated experience building and operationalizing analytics frameworks that improve revenue, reduce costs, or enhance efficiency
  • Distinctive ability to translate complex analytics into strategic narratives and executive-ready recommendations
  • Deep business acumen across marketing, operations, and partner economics
  • Strong technical foundation in modern analytics techniques including predictive modeling, segmentation, lifetime value, funnel analytics, experimentation, optimization, uplift modeling, and causal inference approaches
  • Hands-on experience applying AI and ML to generate actionable insights, accelerate analysis, and improve operational performance
  • Fluency in modern data and analytics environments, with experience partnering closely with data engineering and BI teams
  • Experience with modern analytics and AI ecosystems, including predictive modeling, experimentation, and AI/ML applications

Responsibilities

  • Lead the design and implementation of analytics solutions that produce measurable business impact, including predictive modeling, AI/ML applications, experimentation, and optimization models
  • Own model governance, monitoring, and performance lifecycle in partnership with data engineering
  • Introduce and embed a test-and-learn culture across marketing and operations to quantify uplift and ROI
  • Use GenAI tools to accelerate insight discovery, automate exploratory analysis, and improve visualization/storytelling
  • Partner with data engineering teams to define analytical data needs and ensure teams can leverage high-quality, AI-ready data assets
  • Deliver portfolio-level insights that surface revenue opportunities, risk signals, and growth drivers
  • Own insights across paid, organic, email, field marketing channels to drive higher ROI and efficiency

Other

  • 12+ years of experience in analytics, insights, data science, or data-driven strategy roles with a track record of driving material business impact
  • Proven ability to influence executives and drive insight-to-action, including shaping strategic hypotheses, guiding investment decisions, and elevating analytics in leadership discussions
  • Strong leadership, communication, and stakeholder management skills, with a proven track record of developing talent, building high-performing teams, and driving adoption of insights across complex, cross-functional organizations
  • Comfortable navigating ambiguity and turning open-ended questions into structured, actionable hypotheses and solutions that drive measurable business impact
  • Nice to have: prior experience in Management Consulting or strategy roles supporting executive-level decision-making