Outova is seeking a VP of Outdoor Living Furniture Product Line to lead and manage the entire furniture product line from concept through manufacturing, to go-to-market across distribution channels. This role combines product strategy, overseas sourcing & manufacturing operations, supply-chain oversight, product development (design to production), and channel marketing/merchandising. The VP is responsible for product quality, cost, margins, time-to-market, and commercial success across channels (retail, wholesale, e-commerce, etc.).
Requirements
- 10+ years in product development, sourcing/manufacturing, and channel merchandising — preferably with at least 5 years in a leadership role.
- Direct experience managing overseas manufacturing (Asia, etc.) for furniture or other durable consumer goods.
- Strong track record of launching successful products from concept to market, with proven margin and sales results.
- Experience managing P&L, budgeting, financial forecasting, cost control and margin optimization.
- Deep understanding of supply chain, logistics, sourcing, QC, compliance, import/export processes.
- Channel experience: retail, big-box, e-commerce, wholesale, or contract/hospitality environments.
- Strong leadership & cross-functional management skills; demonstrated ability to build and run teams across design, sourcing, logistics, marketing, etc.
Responsibilities
- Define and own product line roadmap: categories, SKUs, design direction, product tiers (value, mid, premium), lifecycle & obsolescence plans.
- Analyze market trends, consumer insights, competitive landscape, and adjust product strategy accordingly.
- Identify, vet, and manage relationships with overseas manufacturers/factories (e.g., in Asia).
- Negotiate pricing, MOQs (minimum order quantities), lead times, contracts, quality standards.
- Implement quality control procedures, supplier audits, compliance, and continuous cost engineering.
- Oversee product development process: concept specification prototype testing tooling production.
- Develop channel-specific strategies (big box, specialty retail, DTC/e-commerce, wholesale, contract/hospitality) including assortment, pricing, packaging, merchandising guidelines, and promotional plans.
Other
- High-energy, innovative, and execution-driven
- Strong leadership instincts
- Ability to translate design trends and market opportunities into real, revenue-generating product lines.
- Excellent negotiation, vendor-management, and communication skills (domestic & international).
- Strategic mindset — balance long-term vision (brand, product roadmap) with operational execution.
