The company is looking to optimize its digital application journey to drive business growth by enhancing conversion, speed, satisfaction, and trust.
Requirements
- Strong expertise in UX and product design principles, with proficiency in design tools such as Figma, Adobe XD, or equivalents
- Advanced knowledge of product analytics platforms (e.g., Amplitude, Mixpanel, FullStory, GA4) and experimentation/testing tools (e.g., Optimizely, VWO)
- Knowledge of WCAG and accessibility standards to ensure inclusive product experience
- Experience with behavioral design or persuasive technology to influence user actions effectively
- Familiarity with agile product development methodologies and tools such as Jira
Responsibilities
- Lead the product strategy for the online application experience across web and mobile platforms
- Use data-driven insights to prioritize initiatives, plan roadmaps, and identify optimization opportunities across the conversion funnel
- Define and manage product requirements, user stories, and success metrics in collaboration with Engineering, Design, Revenue, and Risk teams
- Foster a culture of continuous improvement through rapid experimentation, A/B testing, and cohort analysis
- Analyze customer behavior data—including session replays, funnel drop-off rates, and heatmaps—to identify friction points and drive scalable enhancements
- Develop and maintain dashboards to track key performance indicators (e.g., application completion rates, Net Promoter Score, time to approval, and user engagement)
- Champion a product-led, customer-centric approach across the organization
Other
- Minimum of 10 years of experience in product management, digital experience, or growth roles with progressively increasing responsibility
- At least 5 years of experience in FinTech, lending, banking, or other regulated financial services industries
- Proven track record as a product owner or product leader managing high-volume, high-impact digital funnels such as onboarding, applications, or checkout processes
- Demonstrated success leading cross-functional teams and driving alignment
- Customer Focus: Demonstrates empathy and clarity in all communication touchpoints
- Strategic Thinking: Ability to develop and execute long-term product strategies aligned with business goals and market trends
- Data-Driven Decision Making: Strong analytical skills to leverage data, experimentation, and metrics for prioritization and optimization
- Leadership & Influence: Proven capacity to lead, motivate, and align cross-functional teams across product, design, engineering, and business functions
- Communication: Clear and persuasive communication skills, able to articulate vision, roadmap, and complex concepts to diverse audiences
- Innovation & Agility: Comfort with ambiguity and change; fosters a culture of rapid experimentation and continuous improvement
- Problem Solving: Ability to identify customer pain points, diagnose issues, and design scalable solutions with measurable impact
- Collaboration: Builds strong partnerships internally and externally to drive cross-team success and alignment
- Results Orientation: Focus on achieving measurable business outcomes while balancing speed, quality, and customer value
