PagerDuty is seeking a Vice President, Product Marketing to be the voice of the market to the business, influence product roadmap, and develop and own product and platform positioning that differentiates PagerDuty in the marketplace. The role aims to define and educate the market while ensuring customer-facing teams have the resources to succeed.
Requirements
- 10-15 years of experience in product marketing and related marketing functions in the software industry
- 8+ years of progressive management experience, with an emphasis on leadership, and engaging global and local stakeholders
- Experience with enterprise Software-as-a-Service offerings
- technical background or clear understanding of developer products a plus
- Experience supporting an Integrated GTM motions that includes Product-led Growth, Sales, Partners, and technology ecosystems
- Relevant domain expertise strongly preferred
- Demonstrated ability to build trusted relationships with executive sponsors and practitioners
Responsibilities
- Architect, deliver and iterate on strategic messaging and value proposition articulations for our platform and products
- Be a strategic partner to our Product teams by bringing deep domain expertise in defining personas, influencing strategic roadmap decisions, and compellingly articulating customer needs as well as market and competitive dynamics
- Understand and disseminate market insights, customer requirements, usage and buying behavior, and the partner ecosystem to better identify market opportunities and customer demand for PagerDuty's offerings
- Maintain a deep understanding of our current and upcoming product and product plans in alignment with product leadership
- Contribute to pricing & packaging strategy with customer, market and competitive insights that maximize market fit with focus on increasing revenue and deal size
- Own the external launch process from design to delivery for our platform and its products
- Partner hand-in-hand with Sales Enablement to equip our sales teams to win more deals with messaging, sales strategies, materials, tools, and market knowledge
Other
- Build, mentor, and inspire a world-class, data-driven product marketing team.
- Define team's strategy, goals, budget, and hiring to build and measure team results.
- Design and implement a metrics-driven framework for measuring PMM impact, from pipeline to adoption to retention.
- Ensure that all product marketing work is guided with deep knowledge of our products and the business problems they solve and offers data-driven insights to frame the problems.
- Build strong relationships with cross-functional departments, including Product, Field, and Sales Enablement, to ensure alignment with clear GTM plans that empower every team to succeed.
- Create value based, solutions-oriented, product-informed content and positioning, in partnership with our Corporate Marketing and Content teams, to ensure we deliver stories and artifacts that focus on business value and address each part of the buyer's journey.
- Drive and inspire PagerDuty thought leaders - from building keynote presentations, writing compelling articles, speaking on the company's behalf, and brief decision makers, all in an effort to solidify our position as the thought leader in modern digital operations.
- Nurture and leverage relationships with industry thought leaders, influencers, key strategic customers and partners to help increase market awareness about PagerDuty.
- Lead the creation, design, and enablement of our externally-facing product demos.
- Work with the partner teams to develop solutions that support PagerDuty's GTM plays and deliver value to partners and customers.
- PagerDuty operates a hybrid work model with offices in 8 major cities: Atlanta, Lisbon, London, San Francisco, Santiago, Sydney, Tokyo, and Toronto.
- Candidates must reside in an eligible location, which vary by role.
- PagerDuty is committed to creating a diverse environment and is an equal opportunity employer.
- PagerDuty does not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, parental status, veteran status, or disability status.
- PagerDuty is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process.
- PagerDuty uses the E-Verify employment verification program.
