Zywave is looking for a Vice President of Product Marketing to lead product positioning, go-to-market strategy, and enablement efforts for their insurance solutions. The goal is to drive adoption and growth within a fast-paced, acquisitive SaaS environment.
Requirements
- 10+ years in B2B product marketing, with at least 5+ years in a leadership capacity.
- Experience marketing complex SaaS solutions to vertical markets—ideally insurance, financial services, or other regulated industries.
- Proven success in leading go-to-market strategy, product positioning, and launch execution.
- Strong understanding of the B2B sales cycle and buyer behavior in multistakeholder environments.
- Bonus: Experience in a PE-backed, high-growth SaaS company or familiarity with broker/carrier workflows.
Responsibilities
- Own and evolve Zywave’s product marketing strategy across multiple lines of business and buyer personas in the insurance industry.
- Lead product positioning, messaging, and competitive differentiation across all platforms and solutions.
- Build and scale go-to-market strategies for new product launches, cross-sell motions, and market segment expansion.
- Partner with Product and Sales to create customer-centric value propositions and compelling sales narratives.
- Drive development of enablement tools including sales decks, messaging frameworks, battlecards, and objection handling guides.
- Conduct market and customer research to inform messaging, roadmap priorities, and persona development.
- Collaborate with the broader marketing team to translate product narratives into high-performing campaigns and content.
Other
- Lead and grow a high-performing product marketing team, setting a standard of excellence in execution and innovation.
- Demonstrated ability to work cross-functionally and influence at all levels of the organization.
