Similarweb is looking for a Vice President of Product Marketing to lead their global product marketing function, aiming to evolve and expand their digital data platform by crafting resonant messaging, driving go-to-market strategies, and fueling competitive differentiation.
Requirements
- 10+ years of experience in product marketing for SaaS, data, or technology companies; at least 5 years in a senior leadership role
- Deep experience leading PMM in a multi-product, multi-persona environment, ideally in B2B or enterprise contexts
- Strong track record of developing strategic messaging and positioning in complex, technical domains
- Experience partnering closely with executive stakeholders across product, marketing, and sales
- Proven ability to scale high-performing, engaged, and empowered teams
- Exceptional storytelling and presentation skills—with the ability to simplify the complex and inspire audiences
- A customer-first mindset, strong business acumen, and a passion for category creation and innovation
Responsibilities
- Own and evolve Similarweb's messaging and positioning.
- Define and execute launch strategies for new products and features.
- Keep messaging fresh and aligned to market dynamics.
- Embed clear points of differentiation into every touchpoint.
- Shape how Similarweb is viewed across the industry.
- Develop briefings, narratives, and supporting materials to influence analyst evaluations and category leadership.
- Create the right content, tools, and training that drive commercial success.
Other
- Build, mentor, and scale a world-class product marketing team. Foster a culture of curiosity, excellence, and impact. Develop leadership capabilities across direct and skip-level reports.
- Work directly with VP- and C-level product and sales leaders as a strategic voice and challenger.
- Stay close to customers, analysts, and market trends to help inform product strategy and roadmap priorities.
- Collaborate with GTM teams to create the right content, tools, and training that drive commercial success.
- Actively participate in events, keynotes, webinars, and customer briefings as a lead storyteller for Similarweb.
- Comfortable navigating ambiguity and fast-changing environments with confidence and clarity.
- The base salary range for this position in New York City is $190,000 - $280,000 plus benefits including: medical, dental and vision insurance, 401K plan, potential equity, employee stock purchase plan and paid sick and parental leave.
- Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
