The Knot Worldwide is seeking a VP of Engineering to lead their Consumer Growth and Lifecycle engineering teams. The core problem this role aims to solve is expanding the user base, driving engagement, and maximizing customer lifetime value through innovative technology and data utilization.
Requirements
- Proven success in leading engineering teams focused on consumer growth, engagement, experimentation (A/B testing), personalization, or retention.
- Deep practical experience with the technical requirements and strategic execution of large-scale SEO (Search Engine Optimization), particularly for high-traffic consumer homepages and core flows. Strategic awareness and focus on Answer Engine Optimization (AEO) and the technical implementation required for AI-driven search visibility is essential.
- Deep understanding and experience with the engineering challenges and technical requirements of CRM platforms and Marketing Technology stacks (e.g., CDPs, ESPs, Mobile Messaging SDKs).
- Proficiency in modern development technologies and architectures for consumer-facing web or mobile products (e.g., TypeScript, Node.js, React, modern data pipelines).
- Demonstrated experience scaling complex software systems and engineering organizations in a high-traffic consumer environment.
- Strong analytical and problem-solving abilities; adept at leveraging data to inform decisions, define metrics, and guide feature optimization.
- Direct experience integrating and leveraging modern Customer Engagement platforms such as Braze, Iterable, or similar systems.
Responsibilities
- Lead and mentor multiple engineering teams and engineering managers to deliver high-impact, outcome-driven results focused on core business growth metrics.
- Drive the technical strategy and execution for Home Page and core site-wide SEO (Search Engine Optimization) and AEO (Answer Engine Optimization) to maximize organic discovery, authority, and traffic.
- Own the technical vision and delivery for key growth systems, including A/B testing frameworks, personalization engines, experimentation platforms, and the MarTech/CRM ecosystem that powers our user lifecycle communications (email, push, in-app messaging, etc.).
- Champion engineering excellence through robust practices (e.g., code reviews, automated testing, incident management) and ensure the quality, performance, and scalability of all growth and engagement systems.
- Instill a strong data-informed approach, leveraging analytics and experimentation to optimize feature development, operational efficiency, and drive impactful business outcomes.
- Manage complex, cross-functional initiatives, ensuring tight alignment between engineering and marketing teams on critical consumer communication and segmentation strategies.
- Coach and mentor engineering managers and senior individual contributors, fostering a culture of technical excellence, continuous improvement, and career growth.
Other
- 10+ years of progressive engineering experience, including 5+ years managing multiple teams and engineering leaders.
- Collaborate closely with Product, Design, Data, and Marketing leadership to define technical and product strategy, set ambitious OKRs, and align execution across multiple teams to meet company objectives.
- Excels in a collaborative, distributed work environment; highly skilled at navigating complexity and influencing technical and business leaders.
- Driven, results-oriented, and motivated by delivering measurable business impact and exceptional user value.
- Commit to our customers: You act as one team on behalf of our customers. You lead with head and heart, and build what matters for life's most meaningful moments.
