NetImpact Strategies is seeking a Web Analytics Specialist to support a Federal Agency in defining and managing KPIs, evaluating experiments, developing dashboards, building data pipelines, delivering analysis, and overseeing analytics systems to optimize digital experiences and drive insights.
Requirements
- 5+ years in digital/web analytics, customer insights, or related roles
- 2+ years of hands-on experience with Google Analytics (including Tag Manager)
- 1+ years creating data visualizations in Tableau and preparing/cleaning datasets
- 2+ years of experience using Python or similar scripting language
- Familiarity with SQL, Google BigQuery, and ETL processes
Responsibilities
- Define and manage KPIs and analytics methodologies aligned with strategic goals
- Design and evaluate test-and-learn experiments to drive insights and recommendations
- Develop and maintain dashboards using Tableau and other visualization tools
- Build and manage data pipelines and API integrations to support reporting infrastructure
- Deliver ad hoc and strategic analysis to senior leadership on digital performance
- Oversee analytics systems, ensuring integrity, scalability, and usability
- Use tools like Crazy Egg to assess user behavior and optimize digital experiences
Other
- 100% onsite in Bethesda, MD
- US Citizenship eligible for a Public Trust
- Ability to communicate complex data to non-technical stakeholders
- Previous federal IT consulting experience (preferred)
