OpenSesame needs to improve the user experience and engagement metrics on its website, which serves as the primary interaction point for potential buyers. The goal is to enhance the website's ability to represent the brand, drive conversions, and support marketing and sales objectives.
Requirements
- Required knowledge of CSS, HTML, PHP, Javascript, SCSS, NPM, Gutenberg and Git.
- Must have experience with Google Analytics and Google Tag Manager through GA4 and be able to lead the implementation, management, and customization of these platforms.
- Robust experience in optimizing websites, design elements, and pages to adhere to Google core web vitals and accessibility compliance standards.
- Able to research, create, and maintain an SEO strategy featuring keyword research, folder structure, crawlability, and backlink analysis
Responsibilities
- Manage opensesame.com WordPress code framework and site content to improve user experience and engagement metrics.
- Must have experience with Google Analytics and Google Tag Manager through GA4 and be able to lead the implementation, management, and customization of these platforms.
- Robust experience in optimizing websites, design elements, and pages to adhere to Google core web vitals and accessibility compliance standards.
- Ensure that OpenSesame can be found – otherwise known as search engine optimization (SEO). This role will be the overall leader in ensuring our content ranks highly and is relevant
- Able to research, create, and maintain an SEO strategy featuring keyword research, folder structure, crawlability, and backlink analysis
- Overseeing day-to-day enhancements, optimizations and measurements that improve user experience and conversion rates
- Plan and execute A/B testing on the website to identify efficiencies and opportunities in how we engage our users and maximize conversions
Other
- This position requires a combination of technical skills, marketing acumen, and stellar project management.
- Act as a cross-functional partner and SME to stakeholder teams across the organization such as marketing, sales, customer success, and product
- We're looking for self-starters with a track record of delivering excellent results, but we're highly selective about who we hire.
- All positions can be based anywhere in the US, and require up to 15 days of travel per year, with senior management and leadership teams requiring up to 35 days.
