HoneyBook is seeking an experienced Webflow Developer to enhance and optimize their marketing website, focusing on building high-quality landing pages, implementing performance improvements, and integrating third-party tools and analytics solutions.
Requirements
- Proven expertise in front-end development for marketing websites, including advanced proficiency in Webflow and the use of custom code.
- Demonstrated ability to create scalable, high-performance landing pages with attention to maintainability and conversion optimization.
- Experience integrating and configuring third-party tools and implementing client-side scripting for marketing or growth initiatives.
- Knowledge of performance optimization, SEO best practices, and structured QA processes.
- Familiarity with tools such as Segment, Mixpanel/GA4, and Datadog (preferred but not required).
Responsibilities
- Build and deploy new landing pages, campaign modules, and CRO test variants within Webflow.
- Provide code modules (JavaScript) for interactivity, personalization, event logging, and handling edge cases.
- Integrate event tracking for Mixpanel, Google Analytics, etc.
- Conduct performance audits (e.g., Lighthouse), refactor existing code, improve page speed, and resolve tracking and performance issues.
- Define and document a Webflow development workflow for use by in-house teams and external agencies.
- Configure tools such as Google One Tap, cookie consent modules, analytics scripts, and chat integrations within Webflow.
- Provide feasibility assessments, estimated timelines, and performance recommendations for new web feature requests.
Other
- This is a 6-month contract offering up to 40 hours of work per week.
- We strongly prefer individuals located in the Pacific time zone (preferably in the San Francisco Bay Area) to enable occasional onsite collaboration in our San Francisco office.
- Remote deliverables are acceptable.
- Experience collaborating with marketing, brand/design, and other stakeholders to translate objectives into effective Webflow builds.
- Submit a proposal including a resume, as well as a list of landing pages that you’ve built within Webflow accompanied by project dates.
