Cintas is looking for a Website Customer Experience Data Analyst to manage and optimize their tag management solution, understand user behavior, improve website performance, and maximize the effectiveness of digital marketing campaigns.
Requirements
- Minimum 5 years of experience in digital analytics or digital marketing, with a focus on website analytics, website performance, conversion rate optimization (CRO), or lead generation
- Minimum 5 years of experience working with Google Analytics (GA4), Google Tag Manager (GTM), Google Search Console, Dynatrace and Cookie Compliance software
Responsibilities
- Manage and administer tag management system (TMS) to ensure accurate and efficient deployment of website analytics tags.
- Manage TMS governance and standards by troubleshooting tag issues and collaborating with cross-functional teams to support business intelligence and marketing initiatives.
- Leverage observability platforms to monitor application performance, analyze user behavior, and extract actionable insights that drive optimization of digial experiences, system reliability, and operational efficiency.
- Design and build solutions to empower stakeholders to self-serve analytical needs.
- Ensure compliance with privacy regulations(e.g., GDPR, CCPA) through proper tag governance and consent management.
- Manage and maintain the cookie consent management platform, ensuring it is up-to-day and functioning correctly.
- Conduct performance audits and provide actionable insights to improve user experience and drive conversions.
Other
- Exceptional project management skills with the capability to manage multiple high-stakes projects simultaneously and ensure their successful completion within scope, time, and budget constraints
- Strong analytical prowess, with the ability to interpret complex data sets and translate them into actionable marketing strategies
- Provide training and support to team members on user experience and website analytics tools so our data is being utlized for actionable insights
- Stay up-to-date wiht the latest industry trends, tools, and best practices in digital analytics to ensure analytics objectives alighit with business goals.
- Qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy), national origin, age, genetic information, disability, protected veteran status, or any other characteristic or category protected by local, state, or federal law.
