Rockbot is seeking a data-driven Yield and Data Analyst to lead yield strategy, performance analysis, and operational improvements across its programmatic and direct-sold media channels to maximize operational efficiencies, fill rates, and supply setup across their Digital Out of Home (DOOH) and Connected TV (CTV) inventory.
Requirements
- 5–8 years experience in digital media yield management, revenue operations, or ad tech analytics
- Deep fluency in media math: impressions, CPMs, budgets, pacing, and delivery logic
- Strong understanding of programmatic ecosystems (DSPs, SSPs, ad servers) and DOOH monetization
- Proficiency in SQL, Excel, and BI tools (Looker, Tableau, etc.)
- Experience with transparency standards and troubleshooting ads.txt/sellers.json/s-chain
Responsibilities
- Own yield analysis across Rockbot’s media inventory, balancing fill, CPM, and partner goals
- Analyze impression delivery, pacing, and budget utilization across programmatic and direct campaigns and supply channels
- Develop and maintain dashboards that surface revenue trends, anomalies, and opportunities
- Collaborate with Product and Engineering to improve ad server logic, targeting, and delivery efficiency
- Audit and refine transparency files (ads.txt, sellers.json, s-chain) to ensure compliance and monetization integrity
- Support pricing strategy, packaging, and forecasting for new product launches
- Identify and resolve operational bottlenecks across campaign setup, reporting, and billing workflows
Other
- Exceptional communication and documentation skills—able to translate complexity into clarity
- Entrepreneurial mindset with a bias for action and continuous improvement
- The compensation band for this role is $75-$95K, plus equity, and benefits for all team members.
