The company is looking to drive the publishing, optimization, and growth strategy for select YouTube channels within the Paramount Pictures, Nickelodeon, and Nick Jr. portfolios.
Requirements
- Experience using YouTube Studio and digital analytics tools
- Proficient knowledge of Adobe Premiere and Adobe Photoshop
- Past experience writing social media copy, video titles and descriptions (SEO knowledge preferred)
- Expertise in A/B testing, content optimization, and developing growth strategies for digital platforms
- Experience interpreting data, building presentation decks and sharing analytical conclusions
- Leverage TubeBuddy, VidIQ, Tubular Labs, and other platforms to share additional insights with important partners
Responsibilities
- Own the calendar management and optimization of content for assigned YouTube channels
- Work with analytics and audience development teams to build and optimize titles, tags, descriptions, cards, playlists, thumbnails and other content/features across the channel(s)
- Lead all aspects of community management efforts, including engaging with fans, crafting posts, and moderating comments to foster an active and engaged audience
- Support short-form content strategy development by providing regular YouTube analytics content performance insights
- Play a key role in A/B testing, especially for new channel content and formats with a focus on experimentation and optimization
- Occasional video editing and graphic design
- Maintain high spelling and grammar standards across the channel
Other
- 3+ years' experience working in Digital Media for a content publisher or agency
- Demonstrated experience driving growth for priority franchise YouTube channels, particularly in managing cross-functional campaigns and initiatives
- Bachelor's degree in a related field preferred
- Demonstrated passion for youth-oriented media, YouTube and the social video space
- Strong written and oral communication skills, with high proficiency in English copy
- Ability to multi-task, problem solve and operate independently in a fast-paced environment while maintaining strong attention to detail
- Possess an optimistic can-do mentality
